We Are the Premier Agency for Black College Marketing, Connecting Brands to Culture and Community with Authenticity, Relevance, and Unmatched Market Expertise.
Comprehensive Expertise
Strategic Campus Connections
As HBCU graduates, we bring unparalleled insight into the culture, campus dynamics, and unique needs of Black college students. Our deep market understanding ensures that every program is not only authentic but also impactful, driving measurable results for your brand and connecting meaningfully with this influential audience.
We craft campaigns that resonate and deliver results.
Culturally Rooted, Market Ready for Authentic Impact
Deep Market Insight
Strategic Campus Connections
Partnerships and logistics that drive success.
Strong Relationships, Seamless Execution, Proven ROI
With strong connections to universities and a thorough knowledge of campus logistics, we create campaigns that are both efficient and effective. Our relationships and expertise ensure seamless program execution, helping brands achieve significant ROI while making a lasting impact on campus.
Deep Market Insight
Comprehensive Expertise
Comprehensive Expertise
We cover every detail for lasting impact.
Professional Expertise with 360° Solutions That Deliver
Our unique combination of professional experience, cultural relevance, and results-driven strategies delivers 360° solutions tailored for success. From strategic planning to execution, we ensure every aspect of your campaign is designed to maximize engagement and deliver measurable, long-term value.
Strategic Campus Connections
Deep Market Insight
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BTY sampling experiences
custom experiential marketing
yardfest hcbu tour
HOW WE CAN WORK TOGETHER
brands who trust our team
Impressions of Beauty successfully executed its 5th annual Homecoming College Tour, connecting with students at HBCUs on behalf of our brand partners. This co-branded tour made an unforgettable impact on the Friday before game day at five highly engaged HBCUs, fostering meaningful connections and unforgettable experiences.
yardfest homecoming tour
PROGRAM RESULTS |
13,500 students sampled
3,400 emails captured
80%+ began product trial
MAC Cosmetics desired a two day activation at FAMU Homecoming with the goal of demonstrating their expertise in Artistry, providing custom kits gifted to key campus leaders and distributing 3,000 samples. The activation was seamlessly executed and required close collaboration with University partners and FAMU sports teams.
mac cosmetics
PROGRAM RESULTS | 100% of sampling goal achieved
Victoria's Secret launched a 2-day wear testing experience at an HBCU campus to ensure that VS&Co accurately represents the diversity of its customers in product design. The activation included a YardSide Chat™ with their Chief Diversity Officer and involvement from Campus Reps and the Talent Acquisition Team. The event successfully achieved 100% of its wear test appointment setting goal, with 258 students fitted for bra sizes and 165 students enrolled in a long-term wear test program, exceeding previous campus wear test averages.
victoria's
secret
PROGRAM RESULTS | 100% of wear test goal achieved
Head & Shoulders launched a robust program to generate buzz within the HBCU community, distributing nearly 130,000 samples over 3 months through activations at 21 HBCUs and 4 major events. The campaign included participation in IOB’s signature events and sampler programs at high-traffic HBCU classics. With over 70 brand ambassadors and custom-designed event displays, the campaign achieved 100% of its sampling goal, generating over 130,000 impressions.
head & shoulders
PROGRAM RESULTS | 130,000 consumers sampled
work with us
Say goodbye to the chaos of managing campus tours and activations. Imagine creating seamless, impactful experiences that foster deep connections and long-term loyalty with multicultural college students.
Ditch the guesswork and get real data. Imagine having access to actionable insights that prove what resonates with Black Gen Z, ensuring your strategies are impactful and your ROI is maximized.
Gone are the days of vague sampling campaigns. Imagine your brand authentically connecting with Black Gen Z on college campuses, driving real recognition and conversions that lead to lasting consumer loyalty.
Brand Awareness That Converts
the bty difference
(imagine this)
Measurable Results and Insights
can use
Build Lasting
Consumer Loyalty
execution
MEET ASHLEE & TIFFANI
they go togeTher...real bad
Ok, so think Olivia Pope, Superwoman, Harriett Tubman type caliber!
Brand the Yard was brought to life by Ashlee Gomez and Tiffani Davis, two best friends and sorority sisters who met at Florida A&M University (FAMU) and shared a passion for HBCU culture, unmatched work ethic, and a commitment to excellence. With over 30 years of combined experience, they’ve worked for top companies like Estee Lauder, Revlon, and JP Morgan, championing brands like MAC, Clinique, Disney, and L'Oreal. Now, they connect brands with Gen Z through unforgettable campus experiences that go beyond product sampling, creating full-circle experiences that drive trial, social buzz, in-store purchases, and lasting loyalty. Brand the Yard is where campus and culture collide, empowering future generations while bringing brands closer to the communities that shaped them.
"If there was any combo on the planet that could get any job done, it would be these 2!"
